![]() ![]() AMD’s flagship, the RV770, is already more affordable and is available in cheaper versions. ![]() NVIDIA’s flagship, the GT200 GPU used in the GTX 295, 285, 280 and 260, isn’t available in a cheaper version yet. AMD stepped in and launched a very competitive performance mainstream part instead of a high end GPU, allowing it to windfall down to lower price points and market segments quicker than NVIDIA could for this generation. NVIDIA continued to architect very high end GPUs and allow their technology to, over the course of 9 – 12 months, trickle down to mid range and lower end market segments. To understand the motivation behind NVIDIA’s naming and renaming and renaming we have to once again look its approach to GPU design. I like this form of aggressivity from ATI…Īnd from AnnandTech, we have an explanation about why NVIDIA did GeForce video cards rebranding: This is the last slide about ATI’s Radeon HD 4770 presentation. ![]()
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